Why is Color Important?

 The color palette of a movie is extremely important in a movie since it can change the way the viewer feels and reacts. Here are some example of colors and what they make the viewer feel: 

Warm Colors

Some examples of these colors are yellow, red and orange. These set of colors usually are used for more optimistic films that want to transmit happiness and energy.

Happy Colors

People associate bright colors with happiness, therefore colors such as red, pink, orange and yellow can uplift someone's mood when watching the film. The lighter and brighter the color, the more intense this effect is. 

Energizing Colors

The colors that produce this energetic feeling for the viewer are strong, neon or bright colors.  It also works for grabbing the viewer's attention like when something dangerous is represented in red. Then colors highly pigmented such as magenta or royal blue would make the viewer feel refreshed.

Cool Colors

In comparison to warm colors, these are the complete opposite. Some examples of these colors ate purple, blue and green. They can express feelings of sadness or it can be used when the environment is calmed. 

Sad Colors

People associate sadness with muted and dark colors. Some examples of these colors are blue and grey. Sometimes brown and beige can be associated like this. 

Calming colors

Blue and green colors are associated with calmness. Other colors with similar effect are pastel colors such as baby blue and beige and grey.

After reviewing how colors affect the way the viewer would perceive a film, there is a set of colors we plan to incorporate in the film. I think that our introduction for the film should include a lot of green and yellow at the beginning since the plot begins with the main character and her best friend having a nice conversation and jogging together. Then it should transition to incorporate more colors such as red to represent the danger the main character is becoming. Then grey and blue to represent her sadnesses and suffering towards the murder.

https://www.studiobinder.com/blog/how-to-use-color-in-film-50-examples-of-movie-color-palettes/