Music Marketing Blog Post

    Hello blog! I am here to update you on my new project for my media course. Our project is based on creating a music marketing campaign for a new upcoming artist. We started by researching record companies and its artist as case studies. My peers Abril, Ana, and Eliana worked together to find in-depth information for Glassnote Records and their artists Childish Gambino and Daughter. For the second company, we chose Warner Records and artists Red Hot Chilli Peppers and Prince. We incorporated all aspects of the researcher including history, marketing, audience, and distribution. 

    Here is a screenshot of some of the research we did for Glassnote Records and its artists. As you can see we tried to incorporate as much detail as possible. We also tried to choose artists within the same genre as Childish Gambino since his song "Me And Your Mama" was the one we chose for our project. We chose this song because it was the most unique among all our options and we saw a lot of potential for creating our artists and campaign.

    After we were done with our research we started brainstorming some ideas for our upcoming artist and music marketing campaign. At first, we did not know how to start and how to build his persona. But we end up finding the perfect name "FERUZA" and we started having many good ideas that help us build his image. 

            Here is a sneak peek of our potential ideas for our music video. We plan to make more of an artistic video that includes a story. Because the lyrics constantly refer to someone being in love, we decided to incorporate a couple in the video where we can see their fights, good memories with the child, and the whole story of the relationship. We also plan to add any type of eye-catching and colorful effects to make the video more artistic and interesting to watch.

 Here are our plans to promote our artist Feruza in his digital and physical presence. We chose TikTok as our main app for promoting his music and concerts. We also want to allow FERUZA to show his personality to make fans feel more connected to the artist. An Instagram account will also be open for him where he can share his life through stories as well and tease the fans with sneak peeks of his music video or promoting his concerts. Our group decided to release his music on all platforms as well so that anyone can listen. We also plan to create a merchandise store and do "pop-up" tours around the country to create a loyal fan base.