Hello blog! I am here to update you with my finished Music Marketing Project for my media course. My group worked hard to make sure our artist FERUZA would have a great start in his career. After we brainstormed and planned the steps, we created a marketing and distribution plan. Our first step is to have FERUZA assist in multiple opening acts of popular artists of the same genre of R&B and soul, this way FERUZA could start building a solid fanbase.
Then we have our social media presence, we decided to mainly focus on TikTok since our target audience is mainly teenagers and young adults and Instagram as discussed in the past blog post. We also decided to connect with followers on Twitter as well. We want our artist to be as active as he can in social media because it is the most effective way to connect with fans by sharing parts of his life and uploading future projects. We would specifically post video teasers on TikTok, post about concert dates on Instagram, and interact with followers on Twitter.
Another essential part of our plan is the third step: creating a website. A website is extremely useful for marketing assets. An email list and new sellers will be created to keep updated on any of FERUZA's new products and give special discounts. Our website will also have access to videos, concert dates, merch drops, and fans' engagement.
For our merch, we wanted to create products that would represent our artist. We decided to create sweatshirts and shirts since their fans can show off who they listen to and face masks because of the current pandemic We chose maroon, black, yellow, and red as our main colors for the merchandise since we want our artist to have a common theme within his products. . We also created a poster flyer and song cover image with the same theme.
Our fifth step is releasing FERUZA's first song to the public. In order to do this, we first have to announce the release date to the public. FERUZA would post on his Instagram when his new single is coming out to prepare the fans. The song would be available on all kinds of platforms and streaming services. We would then release the music video available on youtube one week after the song is released on a Friday. And finally, we would book a national tour.
In our presentation, we successfully covered are of the selling points of FERUZA as an artist and our marketing plan steps to achieve a loyal fan base to keep releasing music and products. We created a popwepoint presentation that went along with FERUZA's theme of red colors and explained all of hour objectives here.
The Music Marketing project showed me how powerful is a good social media presence for an artist. A good digital presence helps to keep FERUZA's name on their mind. But what I learned the most about in this experience was the importance of music videos. It not only serves as a marketing tool but it helps to build the individuality of the artist and give meaning to the songs he releases. Here below is the website available where we the video of the song "Me And Your Mama" which is based of a couple who faces their ups and downs of their relationship until it's finally over. We used red colors to represent Feruza in the video and blue to represent his lover. And when they were together we used purple to represent their union. The use of color and dramatic scenes help viweres to engage with the video and hopefully enjoy it. We plan on keep incorporating red tones on FERUZA's products to help build an image for him. This project helped me in thinking critically and identifying how can I find solutions for said problem such as how could I launch a new artist career and build his image.
https://anaigarcia033.wixsite.com/website
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